Assistant Digital Marketing Manager
Rare and exciting opportunity for a passionate and skilled Marketing Specialist to join a global, market-renowned company. If you live and breathe marketing space, we want to talk to you!
Key Responsibilities:
- Develop comprehensive digital marketing strategies and lead the execution of marketing campaigns to promote our trade shows.
- Collaborate with sales, project, and marketing teams to create effective marketing campaigns that engage our target audiences. Plan and execute multi-channel, cross-device marketing campaigns to achieve specific campaign metrics.
- Translate marketing strategies into actionable campaign execution metrics, including acquisition targets, customer engagement and retention goals, brand awareness, and the development of new propositions and innovations.
- Identify and implement new initiatives to engage both established and new audience segments, supporting the growth of our event portfolio.
- Work with cross-functional teams, including marketing and creative, to develop content strategies. Define specific content, customer experiences, and target journeys by channel, and set measurable goals to inform optimization and return on investment (ROI).
- Manage processes and platforms to ensure visibility and tracking of multi-channel conversion and channel attribution.
- Utilize in-depth audience insights to personalize marketing content that resonates with the right audience at the right time.
- Manage campaign budgets and optimize spending based on performance metrics.
- Promote data-driven decision-making and analysis to make more efficient use of time and marketing resources, focusing on results, experiences, and performance.
Requirements:
- Bachelor’s Degree in Business, Communications, Marketing, or relevant field, or equivalent practical experience.
- Minimum of 4 years of experience in leading and executing marketing campaigns, including organic and paid campaigns for projects, events, or products.
- Demonstrated expertise in leading and executing digital marketing campaigns, both organic and paid, for projects, events, or products.
- Proficiency in web channels, social media, web analytics, email marketing systems, and database management systems.
- Strong verbal and written communication skills.
- Creative mindset for design and content creation.
- Ability to multitask effectively and deliver flawless work.
- A dynamic team player with strong leadership qualities.
About out client:
Our valued client, a prominent industry leader, creates exceptional platforms for various industries and specialized markets. Their extensive portfolio encompasses over 450 international B2B events and renowned brands, spanning diverse sectors such as Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, to name a few. They are dedicated to providing global customers and partners with unparalleled opportunities to engage, experience, and conduct business. Their offerings include in-person exhibitions, specialized digital content, and data-driven solutions that enable actionable insights. As a world-class exhibitions organizer, our client breathes life into a wide range of specialized markets, continually unlocking opportunities and supporting their prosperity throughout the year.
