Senior Digital Media Specialist (Remote)
Reporting to the Digital Performance Manager, you will play a crucial role in developing and managing end-to-end analysis and optimization of digital media campaigns. This position involves close collaboration with stakeholders in account management, media, marketing, and analytics teams to support and craft leading-edge digital media strategies and executions.
Responsibilities:
- Work with the Digital Performance Manager to devise digital marketing strategies that align with customers’ business objectives and strategies.
- Take charge of clients’ digital campaigns and ensure they align with the defined media plan, delivering the anticipated results.
- Create audience targeting plans based on provided briefs.
- Develop structured search engine marketing campaigns and keywords based on thorough research.
- Configure and optimize campaigns on digital platforms such as Google, Facebook, and other specified platforms.
- Monitor and manage campaign budgets to ensure they remain on track, preventing under- or over-spending as per the media plan.
- Generate comprehensive and timely reports for all assigned digital media campaigns.
- Responsively address client requests and maintain a high level of client satisfaction.
- Stay informed about emerging industry trends and opportunities, leveraging them to benefit customers’ businesses when relevant.
- Uphold a culture of high integrity while fostering an open working environment for both internal and external stakeholders.
- Maintain ongoing industry certifications with Facebook and Google.
- Foster strong, collaborative, and productive working relationships with cross-functional teams to ensure successful strategy execution, meeting brand goals and client needs
About our client:
Our client is a rapidly expanding integrated digital marketing agency based in Singapore, with a team of skilled professionals operating throughout Southeast Asia. The team is known for its innovative and dynamic approach, continually adapting to the changing landscape of the industry. They take pride in their problem-solving abilities and their track record of achieving success for their clients, working relentlessly until they leave a significant impact. Their diverse client portfolio encompasses various sectors, including automotive, FMCG, skincare, medical, and luxury brands.