Senior Marketing Specialist
Key Responsibilities:
- Collaborate closely with regional and global teams to achieve business objectives, providing operational support for Paid Search, Social Media, and campaign project managers.
- Identify and explore new opportunities for business collaboration and the utilization of emerging digital channels in various markets, with a specific focus on ASEAN and India.
- Effectively manage paid media campaigns, including budget monitoring, and prepare regular performance reports analyzing trends, goals, opportunities, and key performance indicators.
- Actively manage relationships with advertising partners, including Bing and Google.
- Stay updated on search engine and PPC industry trends, incorporating the latest strategies into campaigns.
- Craft engaging and concise copy to drive campaign success.
- Expertly manage complex shopping feeds and APIs to optimize spending.
- Proactively contribute to business development opportunities and participate in meetings to establish strong partnerships with key clients, suppliers, and partners.
Requirements:
- Hold a Bachelor’s Degree in a relevant field such as Advertising/Media Studies, Business Administration/Management, Marketing, e-Commerce, or a similar equivalent.
- Possess a minimum of 4-5 years of experience in B2B marketing.
- Demonstrated expertise in running digital marketing campaigns, especially within paid media.
- Proficient in SEM, SEO, and Google Analytics.
- Demonstrated curiosity and knowledge of the electronic industry, with industry experience considered a significant advantage.
- Strong command of the English language, both written and spoken, and additional language skills are a plus.
- Problem-solving skills with the ability to approach challenges from a fresh perspective using existing solutions.
- Self-driven and capable of working independently with minimal guidance.
- Serve as a valuable resource for colleagues with less experience.
- Apply best practices and knowledge of internal and external business issues to enhance products, services, and processes.
About out client:
Our esteemed client, a prominent player in the technology solutions industry, is dedicated to driving innovation and enhancing both business operations and daily life. With a vast global network encompassing leading technology manufacturers and service providers, they act as a crucial bridge between what’s theoretically achievable and what’s practically attainable. Their extensive portfolio covers the entire technology spectrum, allowing customers to develop, manufacture, and manage cutting-edge products that bring the advantages of technology to a wide audience.
Industry: Retail & Consumer Goods Technology & Internet Services
Job Type: Full Time
Job Location: Penang
